Maria had nests on her mind since the success of her cool recent book Party Basics For New Nesters. She designed a giant fantasy bed high atop New York City in the fantastic Weather Room for the couple, and with the help of fellow designer Mark Musters, created a glam new nest for the newlyweds.
Brides actually used leather ottomans and lacquered bar tables
In a city where a couple can marry at a movie premiere and hundreds of wives-to-be scale a giant wedding cake for cash, the idea of putting a honeymoon suite inside a tourist attraction isn't all that unconventional. Commemorating its 75th year—and perhaps looking to edge out the competition with a creative ploy for publicity—Brides magazine built a bedroom inside Top of the Rock for a pair of newlyweds. They hired a concierge for the couple, who spent the end of a long evening on the town at Top of The Rock.
On one night, however, Ryan and Kelley Pattee had the 67th-floor perch to themselves! Chosen by the Condé Nast publication as a couple deserving of a unique honeymoon—the bride's ailing parents prevented the two from taking a vacation after their wedding in August—the Pattees were left to their own devices in the romantic east-facing corner of Rockefeller Center's rooftop observatory.
Millie Martini editor of Brides is on the left
Companies like Ann Gish, Swarovski, and Veuve Cliquot provided products for the suite, while Air Tahiti Nui, Tahiti Tourisme North America, and the Four Seasons Bora Bora supplemented the promotion with a vacation package for the Pattees.
To construct the grand Dorothy Draper-inspired four-poster bed, the magazine utilized its own resources. Maria McBride, a designer and consultant with six books on bridal style to her name, headed up the project with production handled by Mark Musters, the veteran event producer and designer now working under the name Studio Mamu. "Working with a space open to the public has inherent challenges," said Maria. With only a six-hour window to load in and build the suite, Maria relied on Mark's production experience to tackle last-minute problems.
A plaster cast for a mold was used, then multiple copies were made in foam, then sectioned together, and painted in gesso and acrylic. The back and sides of bed are velvet upholstery with Swarovski crystals. The posts are wood columns, and the finials are zinc molds.
The most beautiful luxury linens and pillows are by Ann Gish. Swarovski buttons were used for the quilting on the headboard.
Love the Draper influence!
I did many event at Rockefeller Center with uber wedding planner Marcy Blum, and many fun and creative projects with Maria McBride. Mark Musters was on my crew and roster of the most creative people I used, and often worked on my most important projects.
I hope you enjoyed a little back story of a major marketing and event production. We often just see the finished result, and not all the interesting machinations that it takes to create something so beautiful and ephemeral.
Maybe one day I'll pull some photos out of the vault to show some of the great projects my company did with the fabulous three "M's".
30 Rock has always been glam, but it really is so hip now too. When I worked there the place was decked out with the most gorgeous Art Deco furnishings. Now it's all lounge-y and cool.